2025 was a year of progress for Ósar. Key initiatives from recent years began to deliver visible results, alongside the continued development and strengthening of the organisation.
The focus during the year was on strengthening operations and sharpening the group‘s activities. New divisions were established to enhance the product offering and better support development, services and day-to-day operations. Targeted efforts were made to increase collaboration between companies across the group.
Progress in innovation and services reflected a clear strategic direction towards improved healthcare. The launch and implementation of the Una telehealth solution marked an important step in increasing access to healthcare and responding to challenges within the system. Ósar also took an active part in the discussion on the development of healthcare services, contributing through knowledge sharing and the introduction of new solutions and treatments.
Ósar Sustainability Statement
Ósar’s ESG Report
At Ósar, sustainable development is a continuous journey that calls for a holistic perspective and long-term thinking.
Our report presents the results and developments across the three main components of the ESG sustainability framework in a transparent and comparable manner.
Social Responsibility
Ósar has adopted a policy on social responsibility and sustainable development that applies to the organisation as a whole. The policy is based on four main pillars that shape the group’s priorities, objectives and key projects at any given time, with a particular emphasis on supporting four of the United Nations Sustainable Development Goals.

Our goal is to have a positive impact on people’s health and improve quality of life.

Our goal is to keep the gender pay gap below 2%.

Our goal is to ensure good jobs and operational resilience through sound operations.

Our goal is to minimise negative environmental impact across the entire value chain.
Highlights of the Year
At the Hjúkrun 2025 conference, Icepharma Velferð introduced the new digital health care platform Una Heilsa. Una is a solution
In 2024, Sunna Fertility Clinic opened its doors at Urðarhvarf. Sunna was founded with the aim of providing individuals undergoing
In 2025, new promotional content for NOW supplements was produced by a talented team of marketing specialists and designers at
In the spring, Icepharma launched a new website. It features information about the company's operations, suppliers and partners, and staff,





