In 2024, Sunna Fertility Clinic opened its doors at Urðarhvarf. Sunna was founded with the aim of providing individuals undergoing fertility treatment with the care they need, with an emphasis on warmth, compassion, and professionalism. Less than a year later, in July 2025, the first child conceived with the assistance of Sunna was born. All went well, and both mother and child are in good health.