We play a key role in the health of Icelanders

Good health and well-being is a very important part of efforts to achieve the goals of sustainable development. Good health and ways to promote health are at the forefront of all our work.

Health and wellness can be defined as an individual’s ability to adapt and be in control when they face physical, mental, and social challenges in life. Health improvement and preventative measures are meant to influence lifestyle and enable people to lead healthy lives. In this respect, Ósar and its subsidiaries play an important social role, and we take this role to heart.

With the extensive experience and knowledge of our staff, a strong supply of medicinal products, medical devices, operating supplies and health-promoting products, and extensive product management and distribution services, we work systematically to service the health sector, increase the quality of life of individuals, and promote better health and well-being of Icelanders.

We ensure quality and safe distribution of medicinal products and medical devices

We have an important role to play in dealing with those struggling with illness and take on the important task of providing healthcare institutions with vital medicines and medical devices, and delivering them safely and responsibly to healthcare professionals, pharmacies and, in some cases, directly to patients. This role comes with great responsibility, since medicinal products and medical devices can be sensitive products that require specific handling during transport and storage, in order to ensure both quality and performance.

Parlogis, a subsidiary of Ósar, offers comprehensive product management services in the health and health products sector. Parlogis’ social responsibility is great, especially considering that it is responsible for the supply chain for approx. 40% of the pharmaceutical market in Iceland, in addition to which the company has significant activities in terms of the distribution of nursing products and medical devices. Quality control is paramount in all of Parlogis’ operations, and work is done according to ISO 9001 certification, GDP (Good Distribution Practice,) and GMP (Good Manufacturing Practice). Parlogis takes its role very seriously, and makes sure that there is an adequate supply of marketed medicines and medical devices in the country.

Service orientation, dependability, and quality at Parlogis

Parlogis operates two warehouses. One of them is specialised for medicinal products and health products to ensure the right storage and processing conditions, and the other warehouse is specialised for consumer products such as vitamins and supplements, sporting goods, and food. Both warehouses are well equipped, and the reliability is invariably above 99.9%.

On average, around 700 orders are processed daily from Parlogis’ warehouses to pharmacies, hospitals, laboratories, dentists, specialists, and grocery stores, and in most cases orders, are processed within 24 hours.

Parlogis conducts an annual customer service survey. The results of the survey have for years unequivocally shown that Parlogis provides the healthcare system with excellent service and reliability at the forefront in Iceland. The results for the year 2022 were no exception and they show that, as before, that there is great satisfaction with Parlogis’ services, and the company receives top marks for customer care, dependability, and quality of services.

Extra services for clients

The Group’s employees play a key role as sponsors of the healthcare system in counseling and disseminating information to healthcare professionals, and in many cases directly to patients and their relatives. This counseling by the Group’s employees is based on professional knowledge and experience that spans a very wide range.

Hjörtur Gunnlaugsson

Hjörtur is the Managing Director of Icepharma’s Health Division. Here, Hjörtur talks about the division’s diverse projects and the important role of the experts who work there.

Leading force in developing a future community of health and well-being

We want to be a leading force in developing a future community of health and well-being by offering innovative solutions and future solutions for Icelandic community welfare. In this way, we want to be participants in rising to new social challenges whereby individuals can increase their quality of life long-term.

The world is truly changing, and the average age is rising. A change in the age composition of the nation with an increasing number of senior citizens will make increased demands on the welfare service. It is therefore very important to look at the aging of the nation as an opportunity for progress and development. This is where we want to make an impact, e.g. by enabling individuals to safely live at home for longer with access to important services.

Health Settlement, maximum quality of life with health promoting activities

One of the biggest projects is Ósar’s participation in the development of a health settlement at Arnarnesháls in Garðabær. The settlement will, on one hand, consist of spacious, high-quality apartments that offer the possibility of high-tech modernisation for those aged 50 and over, which contributes to individuals being able to enjoy maximum quality of life and independence for life. Additionally, the settlement will house a centre for companies that specialise in healthcare, development, and innovation in health-promoting activities. Ósar and its subsidiaries will build their future headquarters in the area and be a leader in the development of the business sector of the settlement.

Kristján Jóhannsson

Kristján Jóhannsson is the Chairman of the Board of Icepharma. Here, Kristján talks about the future society and how Ósar and its subsidiaries want to influence and participate in its formation.

“In Arnarland, a cluster of health technology companies will be formed in a dynamic environment that connects people, companies, and start-ups that together will solve some of the future challenges that the healthcare system and Icelandic society face.

With environmental and sustainability issues in mind, the planning of the district will be such that it meets the requirements for a BREEAM eco-certification. The certification aims to ensure economic and social benefits while reducing environmental impact. Thus, the project supports the Group’s policies and values on sustainability and social responsibility.”

Hálfdan Gunnarsson, CEO of Parlogis,
leads the development of the business sector of the land on behalf of Ósar.

We want promote increased quality of life of employees

Human resources are our most important resource that we strive to nurture. It is clear that many factors, – physical, social, as well as mental – affect how employees feel in and out of the workplace. Our goal is to create a safe and good working environment so that work can contribute to an increased quality of life for employees.

We focus on creating a positive and encouraging work environment where communication is characterised by mutual respect and empathy. We also respect the personal life of employees by offering flexibility in the organisation of work and working hours so that everyone is able to reconcile their work responsibilities and responsibilities towards their family.

Our emphasis on health and health improvement is not least when it comes to our employees. Employees are encouraged to take good care of their own health and lead a healthy lifestyle, and the Group contributes in this regard.

María Bragadóttir

Here, María Bragadóttir, CFO of Ósar, talks about how the health and safety and health promotion of the Group’s employees are promoted.